As the original Creative Director for Marley Natural™, Bob Marley's official cannabis brand, I was responsible for building a NY team, as well as developing the brand identity and ideology from the ground up. Starting with designing the logo, I oversaw the development of packaging for MN cannabis and MN hemp seed body care, as well as the design and development of MN premium smoking accessories by our in-house team. We also created multiple out-of-home ad campaigns, a 128 page oversized magazine, social media content, branded clothing, and an epic launch party in Los Angeles.
In 1994 Graphic Havoc, a design and direction studio, was conceived in a small kitchen in Atlanta, GA. Derek Lerner, Randal J. Lane, Peter Rentz, and I had already known each other for some years though Atlanta’s skateboarding and graffiti scene, and through Peter we met Sadek Bazarra. Together we formed a team of like minded creatives that would design, direct, brand, consult, and market for some of the biggest names in the game. Along with client work, we collaborated under the Graphic Havoc name on art installations from NY to Tokyo and back. It was my absolute honor to work with these brilliant minds and learn so much from them along the journey. After 20 years of working together, I decided to spread my wings and try something new. Graphic Havoc is still taking on clients, so check them out if you need something amazing created for your brand.
Working with USA network and the Graphic Havoc team, I created the look for USA Network's ad campaign for their coverage and sponsorship of the US Open tennis tournament.
For eight seasons, between 2004 and 2008, I was responsible (with the Graphic Havoc team) for the creative direction, content development and design of Triple Five Soul's ad campaigns. Each season's deliverables included ad concept, production and layout, look book design and production, web design, and various peripherals such as promotional CD's and event materials.
I created the logo and type treatment for Mtv's show The 70's House. Once the clean vector based design was finalized, it was implemented by aging it and incorporating it into old television footage for maximum nostalgic effect.
I was asked by Major League Soccer to create a mark for their Greats Network, an initiative to show appreciation for retired players while keeping them involved with the sport. This mark had to convey respect and work seamlessly with the iconic MLS logo.
Because MLS holds all of their athletes in such high regard, I created a simple, respectful mark based on a pedestal.