Global Creative Director
For 5 years I worked as the Global Creative Director for The House of Marley, an innovative brand co founded with Bob Marley’s family, specializing in eco friendly audio equipment. My goal was to bring joy, energy, attitude, and modern cool to the brand. Working with a talented in house team as well as outside agencies and production companies, I oversaw:
• the navigation through a brand refresh which included new fonts, color pallet, packaging, and website
• the development and creation of all marketing assets for several new products each year
• the direction of all photo and video shoots
• working closely with CAA to invite the new generation of the Marley family to be involved in campaigns
• the product packaging for several new products each year
• all in store brand and product displays
