Creative Direction
After several failed branding attempts, Marley Natural decided to assemble an entire new team in NY as the brands launch date quickly approached. As the official Creative Director for Marley Natural™, Bob Marley's cannabis brand, I was responsible for:
• developing the brand identity and ideology from the ground up
• designing the logo, the development of packaging for MN cannabis and MN hemp seed body care
• overseeing the design and development of MN premium smoking accessories by our in-house team
• developing and designing multiple out-of-home ad campaigns
• co-developing and art directing a 128 page oversized magazine
body care photography: David Brandon Geeting
smoking accessories photography: Spencer Higgins
