As the original Creative Director for Marley Natural™, Bob Marley's official cannabis brand, I was responsible for building a NY team, as well as developing the brand identity and ideology from the ground up. Starting with designing the logo, I oversaw the development of packaging for MN cannabis and MN hemp seed body care, as well as the design and development of MN premium smoking accessories by our in-house team. We also created multiple out-of-home ad campaigns, a 128 page oversized magazine, social media content, branded clothing, and an epic launch party in Los Angeles.