Marley Natural
As the Creative Director for Marley Natural™, Bob Marley's official cannabis brand, I was responsible for building a NY team, as well as developing the brand identity and ideology from the ground up. Starting with designing the logo, I oversaw the development of packaging for MN cannabis and MN hemp seed body care, as well as the design and development of MN premium smoking accessories by our in-house team. We also created multiple out-of-home ad campaigns, a 128 page oversized magazine, social media content, branded clothing, and an epic launch party in Los Angeles.
Marley Green: Hybrid, Marley Gold: Sativa, Marley Red: CBD Rich, Marley Black: Indica
"Marley Natural is simply beautiful, Thank You!" - Cedella Marely
"This is the best representation of Bob as a brand that I've seen." - Chris Blackwell, Island Records
photography: David Brandon Geeting
"a collection of transformative body washes, lotions, soaps, and sales debuts tomorrow, telling and ingredient story that's true to its Jamaican roots. Arriving in clean graphic bottles with crisp accents of Rastaphari green, yellow, and red, they seem destined to elevate the conversation about the herb" - Marjon Carlos, VOGUE
photography: David Brandon Geeting
photography: Spencer Higgins
"Balancing intuitive design with Jamaican- inspired accents, Marley Natural's collection of smoking, storage and preparation accessories breaks any taboos associated with the legality of the ritual. With these sumptuous objects they now cater not only to the discerning herb connoisseurs but to design aficionados alike" - Ana Tzenkova, TRENDLAND.COM
photography: Spencer Higgins
"They're elegant, more like Chemex pour-over equipment than the swirled glass tie-dyed pipes you'd normally find in a head shop." - Margaret Rhodes, WIRED
photography: Spencer Higgins
"I've got to hand it to this ad campaign that is now all over LA... If we plan to legitimize the cannabis industry, we have to normalize the industry, and this ad campaign does just that...See you at the top Marley Natural" - glcarter3, INSTAGRAM
Featuring original photography from Jim Mangan, David Brandon Geeting, Sara Nataf, Alessandro Simonetti, Brad Ogbonna, Jewels of New York, Nile Saulter.
Stories written by Mary H.K. Choi, Vivien Goldman, Doreen St. Félix, Dr. Baz Dreisinger.
"perhaps the first periodical on the subject out of the gate since the legalization of the plant in many U.S. states, and with its luxuriously oversize matte pages and graphic type, it's certainly the best-looking."
"through romantic, dusty-hued imagery, the profiles, think pieces, and beauty portraits within its pages really come alive." - Esther Adams Achara, VOGUE
"This is Bob's night," Stephen Marley shouted to a crowded living room high up in the Hollywood Hills. Saturday was Bob Marley's birthday, and his son — bearded with dreads past his shoulders, an acoustic guitar across one knee — paid tribute to the late reggae icon with a performance of Marley classics, from "Jammin'" to "Three Little Birds," as the family name was being celebrated for a new venture. The night's party marked the debut of Marley Natural, a new company instigated by the family to create and market cannabis products and accessories. Scattered across the property overlooking nighttime Los Angeles were glowing display cases showing off jars of Marley-brand marijuana, pipes, cannabis oil, hemp-seed body wash and more." - Steve Appleford, ROLLING STONE
