Global Creative Director

For 5 years I worked as the Global Creative Director for The House of Marley, an innovative brand co founded with Bob Marley’s family,  specializing in eco friendly audio equipment. My goal was to bring joy, energy, attitude, and modern cool to the brand. Working with a talented in house team as well as outside agencies and production companies, I oversaw:

• the navigation through a brand refresh which included new fonts, color pallet, packaging, and website

• the development and creation of all marketing assets for several new products each year

• the direction of all photo and video shoots

• working closely with CAA to invite the new generation of the Marley family to be involved in campaigns

• the product packaging for several new products each year

• all in store brand and product displays

Art & Creative Direction

SOL Republic wanted a fresh look when launching their Soundtrack Pro and Amps Air + models. Instead of the moody, black treatment used in the companies past, I wanted to create something clean and fresh with a nod to the future tech that SOL Republics products are known for.

Photography by Will Mathieu

Creative Director

After several failed branding attempts, Marley Natural decided to assemble an entirely new team in NY as the brands launch date quickly approached. As the official Creative Director for Marley Natural™, Bob Marley's cannabis brand, I was responsible for:

• developing the brand identity and ideology from the ground up

• designing the logo, the development of packaging for MN cannabis and MN hemp seed body care

• overseeing the design and development of MN premium smoking accessories by our in-house team

• developing and designing multiple out-of-home ad campaigns

• co-developing and art directing a 128 page oversized magazine

body care photography: David Brandon Geeting

smoking accessories photography: Spencer Higgins

Co Founder / Creative Direction/ Art Direction/ Graphic Design/ Coffee Maker/ Janitor

In 1994 Graphic Havoc, a design and direction studio, was conceived in a small kitchen in Atlanta, GA. Derek Lerner, Randal J. Lane, Peter Rentz, and I had already known each other for some years though Atlanta’s skateboarding and graffiti scene, and through Peter we met Sadek Bazarra. Together we formed a team of like minded creatives that would design, direct, brand, consult, and market for some of the biggest names in the game.

Along with client work, we collaborated under the Graphic Havoc name on art installations from NY to Tokyo and back. It was my absolute honor to work with these brilliant minds and learn so much from them along the journey. After 20 years of working together, I decided to spread my wings and try something new. Graphic Havoc is still taking on clients, so check them out if you need something amazing created for your brand.

Video Direction / Camera / Edit

I am always excited to create music videos for Helado Negro. He is one of my favorite people on the planet, and his music is always inspiring.

Videos in order:

• Running
• Come Be Me (Apple Music Exclusive)
• Come Be Me Teasers
• Come Be Me Social Teasers
• Dance Ghost

Documentary Direction / Camera / Edit

I was invited to join the world famous EDM DJ to document his closing set of the Mysteryland Festival in Bethel, NY (on the same grounds as the historic Woodstock Festival of 1969). Arriving in style helped kick off the whirlwind of a night, and after he brought the crowd to it's final frenzy, we choppered back to the city for some early morning waffles.

Director of Photography

Photographer Bjorn Iooss and I created these videos for Vogue Espana as he shot model Taylor Hill for their upcoming January issue.

Art Direction

I got to work with CD and friend Josh Lynne on the JAM Audio rebrand project. Together we created a vibrant color pallet, brand patterns, product names, feature icons and an all around fun spirit to breathe new life into an established brand in a newly saturated market.

Just Add Music.

Creative Direction

For eight seasons, between 2004 and 2008, I was responsible (with the Graphic Havoc team) for the creative direction, content development and design of Triple Five Soul's ad campaigns. Each season's deliverables included ad concept, production and layout, look book design and production, web design, and various peripherals such as promotional CD's and event materials. 

Logo Design

I was asked by Major League Soccer to create a mark for their Greats Network, an initiative to show appreciation for retired players while keeping them involved with the sport. This mark had to convey respect and work seamlessly with the iconic MLS logo.

Because MLS holds all of their athletes in such high regard, I created a simple, respectful mark based on a pedestal.

GHava {Press} was a labor of love. We (Graphic Havoc) decided to continue our love with print, a seemingly dying medium, while showcasing the work of artist friends we love. We had opening parties for each book at spaces like Lit (NY), I Heart (NY), Eleven Rivington (NY), and Scout (ATL).

Graphic Havoc was asked to participate in an art show curated by Arkitip magazine at alife in NYC. We created huge boxes covered in graphics, graffiti, and hand drawn illustrations that were then carefully placed into alife's large storefront windows like ships in a bottle. We also created limited addition posters, stickers, and skate board wheels thanks to a sponsorship by Etnies.

Director of Photography / Camera / Edit

Photographer Bjorn Iooss and I created this piece for W Korea to serve as a parallel to his still images of McKenna Hellam.

Booth-Clibborn Editions published an oversized, hardcover coffee table book on our (Graphic Havoc) work, showcasing both client and personal projects. It is still in the dewey decimal system at art and design schools around the world.

GHavisualagency™ is a collective of five whose visual style is assembled from their lives and experiences - everything from fine art, music, graffiti, contemporary design and social theory to the everyday object and situation. Images and descriptions of the work in all media and styles are featured, along with a statement of the agency's philosophy and a look at its past and future.

"Bear with me a little and I will show you for I have yet something to say on God's behalf."

In a solo exhibition at 222 Gallery in Philadelphia, we (Graphic Havoc) took on our largest client : God. The show served as a presentation to re-brand the Father, Son and Holy Ghost, updating both the image and corporate identity of God. The show was presented in 4 phases: Research & Inspiration, Focus Group research, Brand Positioning / Corporate Partnerships, and Logo development.

Video Direction / Camera / Edit

I'm happy to have been asked by Mike & Malc to help produce and direct Major League Soccer's 2015 Don't Cross the Line campaign to fight racism. Together we created a 30 second spot for broadcast, online, and in stadium use. We also created a 15 second "FAN" edit for Instagram, and a 6 second edit for Vine.

Creative & Art Direction

Working with USA network and the Graphic Havoc team, I created the look for USA Network's ad campaign for their coverage and sponsorship of the US Open tennis tournament.

Video Direction / DP / Edit

I sat down with local hero Teddy to talk about bikes and denim.

Video Direction

Working with EMEHT agency, I developed and directed several videos showcasing different Nike products. Each video had its unique target audience ranging from runners and basketball players, to skateboarders who obsess over the performance of their shoes.

Video Direction

I was approached by LEGS to develop the following compilation of short ads in order to set the tone for Diesel's Channel V web experiment.

We (Graphic Havoc) were given a solo exhibit at the 55DSL gallery in New York to show a series of collaborative, large scale paintings. Each painting had a ridiculously pretentious title and were only for sale in exchange for a laundry list of random, unrelated items. A Top Load VCR for instance.

Video & Art Direction

When AOL underwent a complete rebranding they commissioned several artists from around the world to create "canvases" that would reveal their new logo. Here is a compilation of the moving canvases I created and directed for the launch of their new identity.

Video Direction

During a long working relationship with Nokia, the Graphic Havoc team and I developed projects ranging from interactive ad campaigns to multiple creative content videos. These videos played in their flagship stores around the world, as well as at Heathrow airport. Slow Emotion is one of these videos. It was created in conjunction with Nokia's Ovi Maps campaign.

Video Direction / Camera / Edit

When not residing over the Taco Bell drawing club, Jason Polan is on a mission to draw everyone in Manhattan. It seems crazy, but he might actually succeed.

I worked with the great people at Soludos, who trusted me to come up with some fun video's to promote their collaboration with illustrator Jason Polan. Jason is very shy and initially didn't want to appear on camera at all, but after getting to know each other a little, he relented. He even recorded the VO audio himself using his iPhone. After the project was over, he confessed that he loved the final product.